ClubQT from UK to Australia
ClubQT is a boutique advertising and marketing agency working with primarily UK companies and clients planning to launch their brand and products in Australia and New Zealand.
With over 30 years experience in Media and Marketing in both the UK, Australia and New Zealand, we understand and appreciate Marketing and Advertising in all territories. ClubQT provides a marketing, planning and buying service across all media disciplines including TV, Radio, Local and National Press, Magazines, OOH, Programmatic, Online and Data driven campaigns. We work with our partner PR, Social and Experiential Agencies ensuring we have an integrated approach when planning brand or product launches in this territory.
Australian online sales exceeded $20 billion for the first time in 2016, strong growth was reported from both offshore and domestic retailers. Having said this, growth has slowed since the heady days of 2011, when online retail sales grew more than 30 per cent. There is more competition in the market as more overseas pure-play and bricks and mortar retailers are taking advantage of these trends targeting Australian shoppers online. The days of promoting a UK website, with UK seasonal items have gone. Content and language are expected to be localised and marketing messages tailored to the local audience.
ClubQT’s success is based on our local knowledge, trends and experience which can only be gained by having a team based in Australia and New Zealand. We are living this Australian dream and can report on what we are wearing that day, the latest colour trends, advise on the conversations in the office kitchen and what’s hot that week.